McDonald’s (Casper’s Company)

Link to PDF Style Guide: McDonald’s Style Guide


The University of Tampa’s AMA Millenial Marketing Agency is a student based agency that takes on live clients and tries to solve their problems.

Our client for this assignment was Casper Company’s McDonald’s; a franchise group in Tampa Florida.  We specifically focused on how they could engage and convert educated and more affluent millennials to be loyal consumers.

As the head graphic designer for McDonald’s, I worked closely with all agency departments in order to develop a style guide and all the graphics used within our concept.  These include promotional materials, social media posts, packaging designs and the development of new concepts designed to target millennials such as the Millenial Meal; a nostalgic spin-off of the Happy Meal.


Below are samples of the work you will find in the complete style guide: