Client Branding
My role as a graphic designer entails gathering strategic direction from client briefs in order to gain an understanding of their motivation to sell and the story they want to highlight. I translate this into the branding and marketing for the sale, from conceptualization to close.
The below photos showcase examples of the branding elements involved.
Northpoint Business Park | This collection shows samples of a branding guide, including color palette, logo design, and parts of the 33 page offering memorandum for a 127,132 SF six building development within the blossoming North Las Vegas submarket.
Contents shown below: Color Palette, Offering Memorandum, Email Campaign, Website Landing Page, Coffee Cup, Business Sign, Business Flag, Shipping Container.
8425 Almeria | The below slideshow exhibit segments of the 29 page offering memorandum, and the branding concepts supporting the marketing of a highly functional manufacturing facility in the most desirable submarket in the county.
Contents shown below: Color Palette, Offering Memorandum, Email Campaign, Website Landing Page.
Becknell Blue Diamond | Segments of the 31 page, interactive pitch is showcased below. After presenting this to the client the business was awarded to us. This listing was a highly desired, newly constructed, Class A industrial park consisting of two concrete tilt-up buildings totaling 254,492 SF.
Contents shown below: Color Palette, Interactive Pitch, Drone Footage.
Farmer John | This client briefed a simple, clean, Colliers branded aesthetic. Along with other marketing collateral, I designed the layout of two packages teased below; a 22 page offering memorandum and a 13 page site plan and financial packet.
Contents shown below: Color Palette, Offering Memorandum, Site plan & Financials Brochure, Email Campaign, Website Landing Page.
Holiday Cards
These designs were commissioned by Lyon Stahl, an investment real estate company based out of El Segundo, CA.
Created using hand drawn sketches and Adobe Illustrator.
Sarah Welsh 