Combining my love for music and design, I created seven album artwork compositions – the first contact for the consumer – ranging over a variety of genres, time periods, and locations.
Long since pioneering designers such as Alex Steinweiss in the 30’s, today’s album art has been reduced to a formality in order to drive sales. I chose to represent my artwork on vinyl sleeves, emulating the identity of the artist and their music, and the nostalgia for artistic experimentation of multimedia.
All these compositions are created using primary imagery gained from staging photoshoots and utilizing my surroundings, fine art mediums, and Adobe Suite product.
Published by sarahlwelsh
This past May I graduated from the University of Tampa with Magna Cum Laude honors, earning a B.A. in Advertising and Public Relations with a minor in Marketing. I have professional associations with the American Marketing Association as well as having established my own freelance graphic design and marketing company. Through this, I have had the opportunity to work with established companies and build my own client base. I have previously studied graphic design at the West Suffolk College, affiliated with the University of the Arts London.
My formal schooling in fine art, marketing, and advertising combined with experience in various computer software, such as Adobe Illustrator, Adobe Photoshop, and InDesign, allows me to create visual concepts to communicate ideas to inform, enthuse, and captivate customers. This, paired with an entrepreneurial spirit, compelled me to begin freelancing as a graphic artist. I’ve used my skills to help bloggers, existing small businesses, and start-up hopefuls develop graphic content that appeals to their desired audiences, at an affordable price point. I wish to further pursue this as a career.
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